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I have been extremely
blessed by this industry...
These days I go to work
on the tenth floor of a beautiful high rise in Mesa
Arizona. I am blessed with a beautiful corner office
with skyline views all around me. I never went to
college and I have been where you are now...
And at this stage of my career, one of my personal
passions is helping others who are light to our
industry. Sharing my insights with others who can
benefit from what I've learned on my journey.
I try to help a select group of small
market "Conscientious Owners", finally
realize, how to stop struggling and thrive in
this industry. I only do this for a few hours,
twice a month. And I only do it for owners I
feel are passionate about service to others before
service to self.
I do not do this for
operators that compete with us in markets we are in
or markets we are going to be in. I only offer this
to owner operators who are in small towns or cities
who will likely never compete with us.
Our
industry is greatly divided between the have and the
have nots. The major chains thrive while the little
guys struggle.
There is a better way and it's
deeply rooted in the idea of simply "thinking like a
customer".
If you're a bait and switch guy or
a guy who wears jeans to your customer's home, this
is not for you. If you're a guy who tries to
implement your religious faith into the way you
operate, I would like to hear from you...
Mike Ochoa
President Boss Optima
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An unfortunate truth...
The truth is, most carpet cleaners come from
backgrounds where they learned how to clean but not
how to attract (and keep) customers. They hope they
can grow a substantial business just by being a good
competent cleaner. I call this a "trader". A guy who
feels he can simply "trade" good carpet cleaning for
money and thrive.
I have been in this
industry for over 27 years. And I have yet to meet a
trader who has realized the dream of success.
Most never get past a one van operation. And usually
struggle from week to week to pay the bills.
The majors thrive because they don't want to just
accomplish the mission of just "getting the carpet
clean". They enter the home with the goal of
creating a memorable experience for the customer.
And they pay attention to extremely small details to
achieve this.
From a marketing standpoint
however, they rely on customers "knowing their
name" and trusting their name. And they spend
millions on branding to achieve this. What they
don't know how to do is take a customer who is of
"low interest" and close them.
I have spent
my entire career devising proprietary strategies
that stop the customer from procrastinating and turn
"shoppers" into eager buyers. My strategies don't
turn you into a salesman. I show you how to use
simple "passive", "neutral" techniques that create a
big distinction between you and everybody else.
My staff use these techniques every day, to sell
thousands of dollars of carpet cleaning per hour
nationally.
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I tell my staff
all the time....
If everybody else is an
apple, we just have to be an orange and we
eliminate all competition.
I call this the
Starbucks approach. Think about it, what
Starbucks did was take the idea
of a small
coffee shop and radically change the idea of
that. They created elements never before seen in
a coffee shop. And by doing this they basically
eliminated all competition. Because there was
basically, nobody else quit like them ....
And they basically turned a coffee shop into a
multi million dollar public company!
Ask
yourself...
Truly, how much different are
you then everybody else?
Why should a
customer pick you?
I can show you
multiple ways to make you an orange!
You do not need to bait and switch
customers.
You do not need to be a hardcore
salesman.
(Besides, people hate to be sold).
But, they love to buy!
To really succeed,
you have to think like a customer...
And
you have to offer them solid reasons why you are
the best choice! But you also need strategies
that create the opportunity to achieve these
things.
Here are some examples of prices
we quote to first time customers ...
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2 Rooms and a hallway........$159.95 |
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5 Rooms and a
hallway .......$369.95 |
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When is the last time you ran a five hundred
dollar job?
we average 40 to 50 a month......
It's easy to get top dollar when you're giving
your customer more.
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A simple
truth...
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I truly feel,
one of the biggest reasons carpet cleaners
struggle is because they never get good honest
feedback from their clients. They may think they
are providing a great service because "they
don't get redo's" or "nobody seems to complain".
But the truth is most customers are very
apprehensive to tell you (to your face) what
they really, really, really, really
think of you...
Its just too
uncomfortable.
I like to use the analogy,
how comfortable would it be for you, to be in a
room with a chef. (Just you and him), he is
cooking for you, with a great attitude and good
intentions and he wants your opinion of the meal
he is cooking for you... Let's say you
absolutely hated the food.
How
comfortable would it be for you to say that to
his face?
Especially if you think he is
really trying to please you?
And its just you
and him in the room?
So, if nobody ever
tells the chef the brutal truth, can you see how
the chef can be misled his whole career, about
what people really, really, really, really think
of his food?
My carpet cleaning company
has had a sales staff from day one, And
fortunate for us, customers usually have no
problem telling a third party, what they
really think. This insight, I believe gave us a
tremendous advantage to succeed. We always knew
what people thought of our food!
The
truth is, if a customer doesn't seek you out for
their next service, its a good indication your
service was not what you thought it was!
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How effective are
the strategies I can teach you? |
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Take a look at these
recent days our national partners had over a 12 day
period from April 29th to May 11th 2013.
*Our national
partners are guys just like you, owner operators
that we have partnered with. And given ownership
licenses to, so they may represent our company
in their markets. But with a nice benefit... We
do all the sales and marketing for them.
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Our Phoenix Partner |
Completed a $924 day on 3 jobs. |
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Our Houston Partner |
Completed a $814 day on 2 jobs. |
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Our San Antonio Partner |
Completed a $755 day on 2 jobs. |
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Our Florida Partner |
Completed a $1036 day on 3 jobs. |
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Our San Francisco Partner |
Completed a $800 day on 2 jobs. |
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Our San Antonio Partner |
Completed a $898 day on 2 jobs. |
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Our Denver Partner |
Completed a $845 day on 2 jobs. |
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Our Phoenix Partner |
Completed a $1873 Job. |
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Our Philadelphia Partner |
Completed a $1133 day on 3 jobs. |
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Our Phoenix Partner |
Completed a $1138 day on 3 jobs. |
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Our Houston Partner |
Completed a $1285 day on 2 jobs. |
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Our Phoenix Partner |
Completed a $1024 day. |
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Our Denver Partner |
Completed a $688 day on 2 jobs. |
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Our San Antonio Partner |
Completed a $728 day on 2 jobs. |
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Our Phoenix Partner |
Completed a $3524 day on 5 jobs. (With 2 vans) |
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Our Florida Partner |
Completed a $689 day on 1 job. |
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Our Phoenix Partner |
Completed a $4193 day on 5 jobs. (With 2 vans) |
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Our Houston Partner |
Completed a $768 day on 2 jobs. |
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Our Phoenix Partner |
Completed a $1166 day on 5 jobs. |
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Our San Antonio Partner |
Completed a $842 day on 3 jobs. |
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Our Denver Partner |
Completed a $899 day on 1 job. |
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Our Phoenix Partner |
Completed a $866 day on 3 jobs. |
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My techniques and strategies are not for
everybody.
They require a very conscientious
operator, who naturally serves others as part of
his character and makeup. I prefer to share my
concepts with people who are religiously active
and already operate with a faith based mindset.
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Opportunity Like No
Other....
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Throughout our
great country, there are hundreds of carpet cleaning companies
striving to succeed. And despite great efforts and determination
unfortunately many companies come and go never realizing the most
significant key to success. I have been in this industry over 25
years now and I have seen many come and go. It's not that they
didn't know their trade or that they didn't have the necessary
experience or that they didn't work hard. I truly believe that in
a lot of cases they simply never came to the most significant
conclusion you can come to in this industry..............
You Have To Care More Than The
Client.....
You can't fake it.........
You can't portray it.........
And ultimately it will determine your fate.
You have to care more about the
customer's experience with you, than even the customer does. When you
do this, unusual extraordinary things will happen. It is
virtually inevitable. Being in business has many challenges.
Financial, operational and otherwise. It is easy to lose sight of
this true key to success. As a business you help people. You
solve a problem for them. You make them feel better. They are
willing to pay you to do this for them. That is typical....... But
what if the client had an experience with you where there was an
overwhelming sense that you cared much more about the results
you achieved, than even they did?
What if the client had an
overwhelming sense that this was genuine and sincere?.........
How would a customer react to
that?.......
How would you react to that?.......
This is the difference between
struggling and succeeding in this industry. Because when people
experience something extraordinary their natural reaction is to
want to share the experience with
others. And more importantly, they want to experience it again
themselves. It is inevitable.
We are trying to do something special here at
Boss Optima. I truly feel we are one of the greatest sales and marketing
companies this industry has ever seen. We are creating partnerships
and alliances with the best owner operators we can find. The
goal is simple. Become the greatest example the industry has
ever seen of how it should be done. And demonstrate the success that
comes from this mindset.
Part of my passion is helping others achieve and enjoy the
success that is possible in this industry.
If you could use my help, I would love to hear from you...
Mike Ochoa
Imagine having a coach...
Who could show you how to grow your business 10 times faster
than a typical carpet cleaning business. Who could expose you
to cutting edge techniques and procedures for growing fast.
Who could help you create a business that would "get you
off the truck".
You may not know, how much you don't know...
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Consultation
Impact. Life Changing. |
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You can be the greatest carpet cleaner in the world.
If you do not know how to attract customers , it will not
matter. You will ultimately fail. There are two worlds you
need to master and one of them is marketing. I can show you
simple straightforward ways to make the customer want to pick
you. But you must realize that this requires a complete makeover of your beliefs. You must start thinking like a customer at
all times. I will show you how to be the obvious choice to the
customer. But, I will insist you be willing to ensure you really
are the best choice.
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Again, this program is for non-competing markets who are not
located in a current or future Boss Optima market. A good rule
of thumb is : If there is a professional sports team within 35
miles of you, you will not be eligible for this program.
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Owner Operators
are required to apply for this consultation using our on line
application below. Applicants are selected at our discretion.
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Our Proven Business
Strategies.....Changing
lives.
You don't have to struggle...
There is a better way. You
just have to practice "thinking like a customer". And you have to
realize that the success you seek, can only be achieved when you truly,
from the heart, start serving others before yourself.
This is a tough industry.
Good carpet cleaners go out of business every day. You have to have
strong marketing techniques just to have a chance to succeed. There is
no such thing as succeeding just on your cleaning abilities alone.
I like to ask carpet cleaners : Who makes
your favorite pizza ?
Very few say pizza hut or dominoes. And yet ,
those companies dominate their industry. Ask yourself why?
The truth is, the majors may not be that
different from you in the service they provide. They're just better at
"packaging it". They control the experience of the customer, in a much
better manner.
Honest Straight Forward Know
How .
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There is no absolute
guidelines to our
consultation. Mike Ochoa will simply do his best to help you
understand the techniques we use to attract customers high volume
sales.
And then thoroughly explain how to use what we call
"N.B.D Closing Techniques" to close a high percentage of our
customers, at a high price point.
You will also be
given very specific scripts we use. And we will show you all 11
sales programs we use to stay busy. Programs and strategies you can
implement immediately.
These are not things you have to spend
a lot of money on or invest in. They are simple "concept changes"
you can make today!
And finally we will explain how we keep
our customers coming back so we are always growing.
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Show me a carpet cleaner who cares far
more about my experience then even I do. And I will be fiercely
loyal!
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The majors are seeking your
customers every day... |
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National Headquarters Mesa Arizona |
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What if I showed
you a simple 2 line phrase that enabled you
to close 75% of the customers you give
quotes to.
What if I showed you the
technique we invented in 1997 that created a
huge business from customers who initially
said no to our prices.
What if I
showed you how we get customers to call us
back after they shop around.
What if
I showed you the amazing impact of what we
call "N.B.D"
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Consulting Rates |
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There is another
world of knowledge available to you.
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Clients have 2 options .
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Consulting Type |
Consulting Fee |
What you get |
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Face To Face Consulting
With Exposure to the State Of The Art Boss Optima Sales
Department.
(One day 7 hour hour session with Mike Ochoa
Personally at our company headquarters. Lunch provided.)
See first hand how we do what we do. And
learn the secrets of the extraordinary Boss Optima Sales
department, that sells thousands of dollars of carpet cleaning
daily. Your entire view of carpet cleaning will change.
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$3,500
*Clients are required to pay for all
travel expenses. |
In person 7 hr session with Mike
Ochoa
Exposure to the state of the art Boss Optima Sales
Department.
Excellorator scripts that make it easy for
you to use our techniques.
Access to our infobase. |
Telephone Consulting
Two 3 hour sessions
with Mike Ochoa.
These in depth sessions will open doors
to a whole new world of understanding for you. You will be
exposed to exact techniques used to close customers at top
dollar prices. This is not just "concepts". These are specific
techniques, strategies and word for word scripts that will
enable you to immediately start using our secrets.
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$2,000
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Two 3 hour sessions via
telephone with
Mike Ochoa
Excellorator scripts that make it easy for you
to use our techniques.
Access to our infobase. |
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If
you think you are a "conscientious owner operator" ...
who is really
"from the heart" trying to help people with your
service...
I would like to speak to you,
to see if you are compatible with what I
teach.
I will ask you some questions
about your business. And if I feel you are ready
for what we teach I will offer to consult with
you. And I will explain what I think the impact
would be to your business.
At that point
it's up to you if you want to proceed.
Mike Ochoa
President Boss Optima.
Call 1-800-566-9814
to speak to Mike Ochoa
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